16 Marketing Ideas to Help Your Bathtub Business Grow

The internet is filled with marketing ideas for various home-related businesses. This includes interior decor, plumbing, HVAC, security, and painting, to name a few. There is hardly any focus on businesses involved with bathroom and bathtub services.

But, like others, bathtub businesses need marketing. They want to ensure that information about their products and services reaches as many people as possible. This improves brand visibility, increases customer conversion rates, and leads to business growth.

If you are involved with the bathtub business and need marketing tips to help it grow, we are here for you. This blog discusses 16 simple proven and effective marketing ideas.

Every business has a Unique Selling Proposition (USP) that helps it carve a special place. For some, it is placed and branded as a luxury product; while for some, it is a cost-effective product that everyone can afford.

You, too, need to find out what is something unique that your business has to offer to the customers. Knowing this will streamline your marketing strategy to easily attract the intended customers.

You can include your USP in every marketing strategy, such as website, social media campaigns, emailers, and offline brochures. 

For example, if your business specializes in modern freestanding tubs, create marketing campaigns that revolve around it. Incorporate the look of modernity in your web design and in social media. Stay on brand with your copies across different platforms as well. 

Doing this will help your customers identify and associate your business as the go-to option for freestanding tubs.

When it comes to digital marketing, keyword targeting is one of the most effective ways to drive customers to your website. This method involves using keywords relevant to your products in website content, such as blogs. This helps to rank it on top of the search engine results page (SERP) and gain visibility.

For a bathtub business, some suggested target keywords are bathtub, bathroom, bathtub jacuzzi, and bathtub accessories.

You can do your own keyword research to find relevant keywords related to your business. There are free tools online that will help you if you’re just starting out. 

Referral programs involve asking existing customers to recommend your business to their family and friends. If the recommendation is successful, the customer gets discounts or other benefits on future purchases.

It is one of the oldest and most-effective methods of word-of-mouth marketing. Moreover, this marketing method costs nothing while providing high returns.

Everybody loves discounts! You can have discounts on various products to attract customers. The discounts can be redeemed by new or existing customers depending upon your marketing strategy.

Seasonal discounts are also a thing. Give your customers something to look out for! 

This marketing technique is best suited to retain old customers. In loyalty programs, existing customers are offered attractive discounts and other benefits for choosing your products and services over your competitors every time they make a purchase decision.

Social media has become an integral part of digital marketing in today’s day and age. You can thus create ads designed specifically for social media platforms like Instagram and Facebook to enhance your exposure. This includes photo ads, video ads, and paid collaborations.

This is even better for bathtub businesses as you can showcase the minute details of your freestanding tubs. High-quality images of your products will surely attract more interested buyers. 

Printing newspaper ads is one of the easiest and most effective ways of offline marketing. Depending upon your scale and target audience, you can have newspaper ads in local and national newspapers.

You can get a single or multi-page brochure or flyers printed advertising your bathtub range. You can then hand them to people visiting your stores or neighbourhood. Make sure that you create an attractive and engaging piece to have customers flock to your store.

You can have salespersons contact new and old customers to inform them about your new products, services, discounts, or other offers. While this method is mostly reserved for over-the-phone communication, you can also have in-person by having salespersons visit door to door. 

This method uses large-scale advertising boards placed in prominent places to display your products and services. You can choose between traditional print ads or digital ads depending upon your budget, billboard location, availability, and other factors.

Billboard ads can turn out to be a costly affair as they can cost anywhere from $750 to $35,000, depending upon various factors.

Email marketing is one of the best ways to promote your products and services to a large group of people by sending emails. It’s also great to use this method to remind your customers about the items on their cart if you cater to online purchases. 

You can use various email marketing tools such as Hubspot, Mailchimp, and Omnisend to simplify and streamline your email marketing campaigns even as a front end developer.

You can have paid collaborations with influencers, media personalities, and celebrities. You can have them post photos or videos with your products on various social media platforms.

This can help attract a huge number of people, depending upon the marketing strategy and the collaborator. They will, however, need to state that the post is a paid advertisement.

If you don’t want to go the celebrity route, you can have your customers post about your products on social media. You can then use these posts to generate more hype, publicity, and marketing for your products and services.

For instance, you can re-share posts uploaded by the customers to make them feel a part of the community and increase engagement with your social media page. This, in turn, helps improve marketing.

We have already talked about discounts. However, you can go a step further and provide special discounts to your customers on special occasions. For example, you can provide additional discounts to customers on their birthdays, 4th July, or other occasions.

Pay-per-click (PPC) is an internet marketing method where you need to pay a fee each time one of your ads is clicked. Most often, PPC is used for targeted keywords on the search engine results page. You can also have your ads embedded on different websites, forums, and other places.

As per a statistic, users who watch at least thirty seconds of video ads are twenty-three times more likely to subscribe to the channel. Thus, you can create compelling ads that can draw customers to your YouTube channel and eventually influence them to make a purchase and teach them how to use YouTube Studio.

Thus, there are tons of marketing options available for businesses in the bathtub domain. Ultimately, it’s up to you to decide which marketing methods best suit your business. With the right strategy, focus, and dedication, your business will surely grow.