Starting a business can be a very exciting time in anyone’s life, but soon enough you realize that even though it’s rewarding, selling your product can be a challenge. When you take into account the number of competitors in every niche, it seems impossible for your business to come out on top.
But even though it can be hard and challenging at times, it’s far from impossible. If you use the right tactics, you will be able to
generate sales leads and turn those leads into customers.
1. Sell on TikTok
TikTok is currently one of the most popular social media websites in the world and it presents a lot of opportunities for businesses. This is especially true if you’re looking to attract a younger audience, as TikTok is mostly used by Gen Z and Millennial audiences.
The first thing you should do is
gain more followers on TikTok because without them it will be impossible to sell anything. And once you have those followers, you need to devise the perfect strategy.
Here are a few things you need to do:
Create engaging content. Your goal should be to intrigue audiences within the first few seconds, so as soon as they see your video they need to be intrigued by your product. Try to use current trends to advertise while also describing your product and explaining what it does.
Use the right hashtags. Just like on Instagram, people search for videos they might find interesting by using hashtags. Think about what your target audience might search for the most and use those hashtags whenever you post along with a hashtag of your brand or product’s name.
Post regularly. Thanks to TikTok’s algorithm, even posts from people and brands that don’t have a lot of followers can end up on the “For you” page. If you post consistently, at least once a day, you have a higher chance of appearing on this page.
Post at the right time. It’s important to remember that the success of your videos depends on when you post them. This is why you need to know the best times to post on social media for maximum engagement.
2. Use SEO to increase organic traffic
Regardless of whether you have an eCommerce store or not, you need to have an online presence. Most people nowadays find businesses they want to purchase from through a Google search, and if you’re not at the top of those search results, you can’t hope for a lot of sales.
While you should still use other customer acquisition tactics, don’t forget about SEO, as it can reduce the cost of customer acquisition by as much as 87.4%. If you invest in search engine optimization, it will pay off in the long run.
The best way to ensure you get a high-ranking result on Google is to work with an SEO agency, but there are a few things you can do yourself that will help boost your ratings.
This includes things such as starting a blog filled with articles your target customers will find interesting, uploading fully optimized images, having a fast-loading website, and securing backlinks.
3. Don’t forget about mobile optimization
Almost every business owner knows how important it is to have a website that is easy to navigate and aesthetically pleasing. However, even though we live in the age of smartphones, very few people think about mobile optimization.
If you don’t optimize your website for mobile users, you will lose a lot of potential customers. As much as 55% of all worldwide internet traffic comes from mobile devices, and a lot of those searches are done by people who are researching businesses and trying to buy products.
Mobile optimization doesn’t just mean that your website can load on mobile devices. It means that no matter what kind of device your website visitors use to access your website, they need to be able to navigate and interact with it smoothly and without any issues.
4. Allow for simple checkout
If you sell products directly on your website, you probably know how big of an issue cart abandonment can be. And while there are multiple reasons why a website visitor might decide to abandon their cart, the most common one is checkout frustration.
The best way to ensure your customers complete the checkout process is to allow them to be in and out as fast as possible.
Here is how you can do that:
- Enable guest checkout.
- Ensure the checkout works seamlessly on both your mobile and desktop websites.
- Have the entire checkout process on a single page if possible.
- Include multiple payment options so your customers can pay with their preferred method.
Final thoughts
Every business has one goal in common, and that is to make as many sales as possible. If you have a fantastic product or service to offer, you’ve already done most of the work. All that’s left is to get people to realize the value of your offerings by using the tactics you read about here.
Adekunle Oludele
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May 23, 2022
The Watchtower Dubai
by Oluwafemi Smith
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