5 Creative Ideas to Increase Voter Participation

Whether the elections are happening at an organization, your institution, or all over the country, it is always a thrilling time. Everyone seems to be excited about the turnout but it is an ordeal for the candidates and their parties to gain the confidence of the voters and make them participate.

An equally difficult task is to convince them to support you. To achieve success in your political campaign, you need to earn the voters’ trust and get them involved in the whole process. In this article, we are going to discuss some creative ideas that will keep your voters hooked on you and ensure their participation in your election campaign.

Involve Potential Voters to Work at Polling Stations

Certain times voters are very sceptical about voting procedures and systems. Well because they simply do not trust the election process. They usually think whomever they might vote for, won’t make a difference. To tackle such a situation invite and involve the general public to volunteer in the polling stations. This way the people can learn about the voting process and what effort goes in behind the scene.

This practice will bring transparency to the system. It will allow the potential voters to gain a better understanding of the process while assuring integrity. When the people who have volunteered at the polling stations are satisfied with the procedure, they obviously will encourage others to participate as well.

Engage Youth in Election Proceedings

Youth is the future of the country and what better way to make them take responsibility for it. You have to be at least 18 to vote in the U.S. but people as young as 16 can volunteer and work at polling stations. Recruiting youngsters as volunteers and poll workers encourages them and gets them involved in the process. IT gives them a sense of pride that the work they are doing is for their country.

Several States across the U.S. are aspiring the youth to participate in the election activities even if they can’t vote. Multiple activities like pre-registration for voting, offering internships and scholarships to students involved in raising awareness are being carried out. Also, these young people are energetic and full of hope who can easily convince others in their family and circles who are not keen on voting to come forward and participate.

Build relatability with the Potential Voters

Whatever level you might be running your campaign on, building relatability with your voters is one of the most crucially important things to turn the efforts into a victory. Firstly, look for issues that are close to the community you are targeting. People are more likely to pay attention to the one who is focusing on the issues they are facing. It might safety in the area, mental health issues, clean water, or just anything else; talk about it and ensure people with your actions that you are willing to go to any lengths to fulfil their needs. Create a social media campaign about the issue or even just a hashtag would do.

The second point to ponder over is that you need to understand that the potential voters will only pay attention to you when they feel like you are one of them. Try out some non-traditional ways to talk to them. Most of the electoral candidates go on news channels or talk shows to attract voters. The voters rather than listening, seem to ignore them more. Candidates can try going on entertainment talk shows or local channels that have a better engagement rate. This way the candidates can deliver their message while being in a familiar space for the people.

Engage with Voters on Events

There are multiple events hosted by communities and states on different occasions. Political candidates can take advantage of such affairs and encourage potential voters to get registered and vote. They can raise awareness and inform voters about the causes and issues they'll be focusing on. This can be done using special campaign supplies like badges, stickers, caps, or t-shirts. These products with hashtags and creative designs boost the visibility of your message to create awareness about the importance of the voting process.

Use the Power of Social Media to Your Benefit

No one can deny the power of social media but it is equally important to utilize it effectively to gain the desired results. Candidates can build their online presence and create a political swag by being authentic and transparent to their audiences and engaging them in meaningful conversations and interactions. While polling stations of a particular country or state can involve people in unique polls, games, or challenges to make them understand the importance of voting.

You can create hashtags for the causes you support like #Vote4MentalHealth or #Vote2StopAnimalAbuse to increase interaction and draw in voters. The key here is to be innovative at all times throughout your campaign to keep the audiences engaged or else they’ll go weary of you.

Author Bio:

Rose works as a Marketing executive at ApparelnBags. She has a keen interest in digital marketing and learning new trends. She loves traveling, exploring new places, photography, public speaking and likes to blog about her experiences.