If you are aware of the 2021 Digital marketing strategy, you will know how audiovisual content is significant. If you want to grow your Instagram account, you can't afford to overlook this strategy. There are a variety of techniques to capture movies and run through an Instagram video editor to add a unique touch to them in editings, such as trimming sequences, adjusting screen size, and adding animations and text.
Why Should You Post Videos On Instagram?
Video is one of the most widely used and requested multimedia types on the globe.
Whether you're watching reels on Instagram Stories, listening to an Instagram Live, or browsing through videos on your page, video is everywhere in 2021.
This is what statistics say:
- You'll be able to reach out to a global audience of over a billion active users.
- 88 per cent of Instagram users are from outside the US, you'll be able to share your content on a worldwide scale.
- 95% of Instagram users use YouTube, therefore you'll gain some cross-platform exposure. Facebook is used by 91% of people.
- Instagram is the ideal medium for posting visually appealing material.
Finally, you will make a lot of money. Monthly impressions of 10K to 50K will earn you $175 to $250 for each post. At $1000 per article, 500K impressions are the starting point.
Types Of Instagram Videos
If you aren’t sure as to what kind of video footage you can post on Instagram, here are ideas to understand your content scope.
Instagram Feed
Instagram's most conventional way of distributing material is through the feed. Since 2013, it's been there. But it is full of paradoxes as it has its scope and limitations. No worries, you just need some cool ideas to create that appeal.
Live videos
This is one of the easiest formats as you have to switch on your phone's camera and broadcast in front of a live audience.
82 per cent of social media influencers prefer live video from a brand or business over social postings, according to a study.
However, the supposedly spontaneous live streams need a significant amount of planning, without which they won’t appeal to the crowd.
IGTV
IGTV is the newest addition to Instagram's set of features, and it's the platform's response to the growing demand for video content.
Though IGTV came into the picture in 2018, yet it’s in the nascent stage; but the overwhelming number of users who have come on board without hesitation to make use of this video format, we can assume that it can be demonstrated to have a bright future.
Spot-on Videos
Here we have listed a few video ideas that can build an attractive like-magnet video and help brand your business.
Branding Videos
They are intended to increase brand recognition and not meant to target the followers with whom you already have a relationship, but rather to introduce outsiders to your USP.
Product Videos
You click your product and post it with your social media followers. Just make sure your video quality is good and appealing.
Educational Videos
The purpose is to raise awareness about a strategically important issue that is helpful for life or makes living easier. Show statistics, educate people and cultivate a positive relationship with your audience.
Tutorials
You can showcase a product or service as a lesson, but it will never be the main emphasis. They offer short, concrete advice that your audience can use at home.
User-generated Content
Create a collection of reviews, testimonials, or just amusing comments and put them together in a quick video, add a catchy song, and give your followers the appreciation they deserve for participating in your online community.
How to Edit Instagram Videos to Match Your Brand's Appearance
When we speak of "Instagram style," images, filters, and presets are usually the first things that come to mind. However, with so much video content across the internet, it's time to start paying attention to the appearance and feel of your videos and here’s where a good
Instagram video editor comes to your rescue.
There's no limit to what you can do with Instagram video postings, which is why you'll see them all over your page.
On Instagram, anything is considered video content, including Boomerangs, graphic GIFs, and stories.
This implies that no matter what form of multi-frame material you upload, you'll need the correct tools to produce high-quality videos for your company!
Add Filters To Improve The Look
If you're uploading to your feed or stories, Instagram offers in-app filters that you may use before you hit publish.
If you truly want your videos to stand out and amaze your viewers, you'll need to turn outside the app for some extra aid, just like you would with images.
Fortunately, you don't need to be an expert in video editing to generate content that matches your brand's look. There are plenty of video applications that let you add filters, change colour settings, and more – and now some of your favourite picture editing apps let you use their features to edit movies as well.
Add Instagram Video Cover Images That Enhances Your Brand Aesthetic
Adding a cover image to your video content in your feed is another fast way to make it match your Instagram design.
Businesses may generate a still picture to connect to the opening or conclusion of a video clip using apps like Canva, Over, Adobe Spark Post, or any other design software. This is the image that appears on your Instagram feed or in the IGTV preview.
As you can post IGTV videos on your Instagram feed, creating a branded video cover is essential.
This implies that your IGTV video will now influence your Instagram aesthetic, as it will display not only in the feed but also on your profile grid, where your followers can see them.
Remember there are no silver bullets for creativity but there are multiple apps to help you showcase your creative side.
Spot-on Videos
Here we have listed a few video ideas that can build an attractive like-magnet video and help brand your business.
Branding Videos
They are intended to increase brand recognition and not meant to target the followers with whom you already have a relationship, but rather to introduce outsiders to your USP.
Product Videos
You click your product and post it with your social media followers. Just make sure your video quality is good and appealing.
Educational Videos
The purpose is to raise awareness about a strategically important issue that is helpful for life or makes living easier. Show statistics, educate people and cultivate a positive relationship with your audience.
Tutorials
You can showcase a product or service as a lesson, but it will never be the main emphasis. They offer short, concrete advice that your audience can use at home.
User-generated Content
Create a collection of reviews, testimonials, or just amusing comments and put them together in a quick video, add a catchy song, and give your followers the appreciation they deserve for participating in your online community.
How to Edit Instagram Videos to Match Your Brand's Appearance
When we speak of "Instagram style," images, filters, and presets are usually the first things that come to mind. However, with so much video content across the internet, it's time to start paying attention to the appearance and feel of your videos and here’s where a good
Instagram video editor comes to your rescue.
There's no limit to what you can do with Instagram video postings, which is why you'll see them all over your page.
On Instagram, anything is considered video content, including Boomerangs, graphic GIFs, and stories.
This implies that no matter what form of multi-frame material you upload, you'll need the correct tools to produce high-quality videos for your company!
Add Filters To Improve The Look
If you're uploading to your feed or stories, Instagram offers in-app filters that you may use before you hit publish.
If you truly want your videos to stand out and amaze your viewers, you'll need to turn outside the app for some extra aid, just like you would with images.
Fortunately, you don't need to be an expert in video editing to generate content that matches your brand's look. There are plenty of video applications that let you add filters, change colour settings, and more – and now some of your favourite picture editing apps let you use their features to edit movies as well.
Add Instagram Video Cover Images That Enhances Your Brand Aesthetic
Adding a cover image to your video content in your feed is another fast way to make it match your Instagram design.
Businesses may generate a still picture to connect to the opening or conclusion of a video clip using apps like Canva, Over, Adobe Spark Post, or any other design software. This is the image that appears on your Instagram feed or in the IGTV preview.
As you can post IGTV videos on your Instagram feed, creating a branded video cover is essential.
This implies that your IGTV video will now influence your Instagram aesthetic, as it will display not only in the feed but also on your profile grid, where your followers can see them.
Remember there are no silver bullets for creativity but there are multiple apps to help you showcase your creative side.
Adekunle Oludele
0
1.1K Views
Dec 09, 2021
The Watchtower Dubai
by Adekunle Oludele
Comments (0)
Write a Comment