Business benefits of Google My Business

I have been privileged to be in conversations where people seem to rack their brains on the purpose of endorsement deals. While many believe it is not worth it, considering the amount churned out to seal these deals with celebrities, others wonder how the organization or the payer tends to make their money back. Often, I just love to hear them speak; I try to picture their thought process and match it with their words before simply telling them about viral marketing. While I would not want to bore you with that, a simpler path to understanding this strategy would be leverage. 

It is safe to say that businesses thrive when one has the right network of people. It has to start with a good product or service and then ripple out to people who are on your local radar who see the need for the service. Truth is, if the service is worth the value, a satisfied client/customer would identify with your brand and either consciously or subconsciously go about validating your brand and its service which plays a sensitive role to his/her audience’ subconscious, such that when the audience finds a need for this feat either by direct need or the place of information, [because the brain is almost magical] perhaps during a conversation, the subconscious tends to fetch the closest information to the need and establish it a better option than an unknown brand. 

In this article, I am more than delighted to share with you that you can get an endorsement by Google for a boost in your business and the business benefits of Google My Business for your brand. 

Google My Business has been termed one of the most underrated digital tools to provide visibility and garner validation as a credible brand validated by Google. The good part is that this service is free. 

Ok, so while you may not fully appreciate the last paragraph, did you know that each month, the typical business receives over 1,100 client searches, with over 88 percent of these coming through discovery searches and the remaining 16 percent from direct searches? 

The purpose of every business is to increase outreach and market penetration through awareness, which leads to monetary gains. 

Google has been recognized as one of the biggest search engines globally, with over 70,000 searches conducted per second, doubling your chances of being seen by people around you. 

Search Engine Optimization is a golden tool for any business in this age considering the number of Search Engine Result Pages [SERP] that displays when a search is conducted. Google My Business affords you the opportunity to have your business rank higher in searches. 

In this context, the scorecard here is the reviews. When a search is conducted, Google My Business not only brings your name and directory out but also provides a review in your listing. While this allows your clients to rate your service or goods, it is paramount that you take the reviews seriously and address any shortcomings observed where necessary. 

Oh, how could I have forgotten to mention earlier that Google My Business provides you with the opportunity to create a website? Having created your profile, you have the option of creating a website with your database while you just include and tweak some details within few minutes. 

I bet you have seen several people running a website or social media platforms with their last information as far dated as a year ago, well, Google My Business provides one with a unique service that permits you to update your information as your business grows and enable you Schedule Google My Business Posts  at no cost. This could be either pictorial or textual. 

Because Google My Business is an effective, free, and simple-to-use tool, even entrepreneurs may use it to market their businesses. Creating and validating your profile takes only a few hours. Following that, you'll be able to dominate Google's first page. It also provides excellent tools for analyzing performance and developing strategies to improve your company's rating via insights.

You can always rely on The Watchtower, the best and award-winning Dubai and London-based Web Development Company, for more information on the business benefits of Google My Business, why every business needs it, what every business owner needs to do first, or on Web design companies, website development, digital marketing, and SEO.