Content Creation Process in Website Development Ep5

Step 5: Incorporate additional marketing content into the creation process.

It's time to add some supplemental content to your marketing calendar and content creation plan. After all, if your competitors are posting two, three, four, or more times per month, one blog post a month isn't going to get you very far.

Articles, videos, or audios could be used as supplemental content. It could be a summary or review of a tool or resource you discovered, or a commentary on current events or another article you read. To begin, select two pieces of supplemental content for each month's marketing calendar. Consider combining two different types of posts, such as an article and a review, or an article and a commentary piece.

After you've completed these exercises, you'll have a marketing calendar with a long-term content creation strategy—one that ensures you'll have:

• To propel your company forward, all you need is one piece of content.
• One free resource
• Three blog entries (one repurposed from the content above, one article, and one short-form post)
• One interview summary that establishes you as an expert
• Furthermore, the content can be used to create numerous social media posts.

Content serves two important functions:

(A) Content motivates people to take action and engage with others.

To begin with, content engages readers and motivates them to take the actions required to achieve the goals of a website. Furthermore, it will be influenced by both the content (information on your website) and the manner in which the information is presented (the structure of your website).

(B) Search Engine Optimization (SEO)

Content also improves the visibility of a website in search engines. “Search Engine Optimization” refers to the practice of creating and optimizing content so that it ranks high in search engines (SEO). In general, choosing appropriate keywords and key phrases is critical for the success of all types of websites on the Internet. We always use Google Keyword Planner for our website. This tool displays the search volume for potential target keywords and phrases, allowing you to focus on what visitors are searching for on the World Wide Web. However, search engines are becoming increasingly intelligent, so demonstrate your content strategies for increased traffic to the website.

Most importantly, content that is well-written, informative, and rich in keywords is more easily picked up by search engines.

Ideation is the process of creating and communicating prescriptive ideas to others, most commonly in a business setting, in this case digital or web design content to a client in Dubai.

Content ideas in Dubai can come from a variety of sources, including your content team, customers, and other stakeholders in your company, new data, or something that inspires you. And, depending on the goal of the piece of content, determining the best angle to take on a particular topic can be difficult.

For example, if you've been tasked with creating content to highlight a new product feature coming into the Dubai market, you might have a general idea of what you need to produce. However, if your task is more broad, such as creating early-stage content to drive organic traffic to your website, you may need to look into other methods of coming up with content ideas.

How to Come Up with Content Ideas

• Identify opportunities by conducting keyword research. Keyword research is an excellent way to learn about how your target audience is discussing a subject. Furthermore, keyword research can help you discover new content opportunities that you may not have considered on your own.
• Solicit feedback from customers. Asking your customers may appear to be a simple way to generate ideas, but there are often unanswered questions they have about your product or your industry that you can answer. Creating content around those questions will have an immediate and significant impact on your current customers.
• Put yourself in the shoes of your audience. Your first responsibility as a marketer is to understand your customer. So, when brainstorming new ideas, consider what your customers might find engaging, interesting, or useful. Then consider how those ideas might fit into your content strategy.
• Brainstorm with larger groups within your organization. When it comes to coming up with new content ideas, your organization's knowledge is a powerful tool. For example, your customer support team has a lot of insight into the problems your customers face on a daily basis. Your sales team is well-versed in which solutions potential customers require from you or are most interested in hearing about.
• Look into what your competitors are writing about. As a content creator, you should always be aware of the topics on which your named and unnamed competitors are writing in your industry. Understanding how your competitors approach a topic will assist you in differentiating your brand's voice, approach, and content from theirs, identifying gaps in their content strategy, and making your content stand out in the sales process.

After you've completed the ideation phase and decided on a topic to write about, the next step is to plan and outline what you're going to create.

Preparation

The first step in planning your piece of content is deciding on its format. Some ideas will be more powerful if they are represented visually, which may necessitate the creation of an infographic or video. Other types of content might be better suited to plaintext. A blog post, article, or eBook may be the best format for them.

Investigating what types of content have already been created around your topic can provide you with a wealth of information. For instance, enter your topic idea (or keyword) into Google and see what kind of content appears on page one. Is there any video? Do the URLs point to infographics? Do images appear in the search engine results page (SERP)? Do images appear in the search engine results page (SERP)? Knowing what types of content already exist on your topic should help you decide what type of content to create.

Furthermore, during the planning stages, you'll want to ensure that you're conducting appropriate keyword research on your topic. When creating web content, you must choose a keyword to target so that you can incorporate the keyword appropriately as you write, rather than after the fact.

Here are some additional questions we recommend you ask yourself during the preparation stage:

• What persona am I attempting to reach with this piece of content?
• At what point in the buyer's journey will this piece of content be relevant?
• How much time and money can I devote to producing this piece of content?
• What additional help or resources will I require to carry out my vision (a designer to create an infographic, a video producer to film a script, etc.)?
• Is the content I'm creating up to date? Is this piece of content seasonal, or is it evergreen?
• What role does this piece of content play in the grand scheme of my content strategy?
• Which audiences or customer groups will this content benefit?

Developing

Finally, it's time to start developing content. You're already an expert at this part. Use the plans you've created and the brainstorming you've done to create a fantastic finished product for your client in Dubai.

If you followed steps 1 and 2, you should have everything you need to develop amazing content.

However, keep in mind that content creation is a process as you write, film, design, or produce. If you notice something is wrong with the angle you chose or the content format you chose, don't be afraid to back up. This process should be fluid, and it may need to be tweaked as you learn more about your customers and audience.

Take a long, deep breath after you've finally published your content and released it into the big, wide world. However, keep in mind that the content creation journey, from ideation to publication, is ongoing. A good content strategy includes a solid creation process as well as a pre- and post-release promotion plan. As a content marketer, your job is to follow each piece of content through its entire life cycle. So, don't let the creation process divert your attention away from your post-publication distribution and promotion strategy, which is equally important.