The quality of your
website's user experience (UX) sets the tone for the rest of your interactions
with customers, therefore you must address any faults to make a positive impression
and prevent losing business to your competition. Because of the nature of our
job at Web Design Dubai, our team
encounters UX challenges daily; here's a list of some of the most frequent ones
we face and how they might be resolved.
1. Text on the website has insufficient colour
contrast.
When there isn't
enough contrast between background and foreground colours, especially text
colours and the backdrops behind them, between 12 and 20 per cent of potential
users or customers are turned away.
People with colour
blindness or visual impairments may find material unreadable and so unusable if
the contrast on critical parts of the page, such as buttons and navigation, is
too low.
How to Resolve Inadequate Color Contrast Issues
We may easily discover
and repair issue areas that do not adhere to Web Content Accessibility
Guidelines (WCAG) for colour contrast using online tools such as WAVE and
Chrome Dev Tools.
During the design
process, your web designer should keep this in mind and test colours for any low
contrast issues - designs are far easier and less expensive to correct than
website code.
2. Not Adhering to Design Guidelines
It's nice to go
outside the box when it comes to website design, but it's rarely worth
recreating the wheel. According to Jakob's Law, which asserts that your users
or customers spend the majority of their time on other websites, their
expectations for your website will be based on what is generally done on most
other websites, consistency is one of the most significant usability concepts.
Departing from the
standard and using an unusual design pattern will result in a website that is
more difficult to use.
Recognizing design conventions
Standard design
patterns have been tried and proven, which is why they are used by the majority
of websites. They are imprinted in the majority of users' brains as 'how it
should operate,' and their expectations and experience decide whether or not a
website is useful. Consider the learning curve that a user may have to go
through to utilise your Web Design Dubai- is it worth deviating from the design
convention?
'User interface (UI)
is like a joke,' says one website designer. It's not that good if you have to
explain it.' A website that requires explanation to use its core features is
most likely not adhering to design guidelines and should be streamlined.
3. Navigation that is perplexing or fragmented
Navigation difficulties may be detrimental to the overall usability of your website. In general, navigation challenges arise quite early in the web design process due to poor preparation, and they can quickly snowball when a website begins to develop.
Important pages become
buried inside the navigation, lose meaning owing to a jumbled layout, or become
fractured and disappear totally from the navigation. All of this adds up to
people struggling to discover what they're searching for and finish tasks.
How to Make Your Website More Navigable
Extensive planning of
the website navigation and sitemap should be done early in the design process
to solve any possible usability or scalability difficulties. While these
difficulties may be rectified retrospectively, altering the structure of a
current Web Design Company Dubai might bring additional obstacles — not only from a
design standpoint but also from an SEO standpoint.
Instead, consider the
following three suggestions:
1. Ensure your
navigation is simple and easy.
2. Put yourself in
your users' shoes to identify their pain spots.
3. Consider the
three-click rule, which argues that a user should never be more than three
clicks away from any important sites (this isn't a hard and fast rule, and
certain exceptions may be made, but it's a good starting point).
4. Neglecting Responsive Design
Responsive,
mobile-friendly websites are no longer a luxury; they are a need. With the
majority of consumers visiting websites via mobile devices, neglecting to
optimize your mobile experience might result in a massive loss of clients and
sales.
How to Make a Mobile-Friendly Website
Invest in your mobile
experience. A website that looks amazing and works well on all devices
guarantees that all of your users get the greatest experience possible. As a
consequence, customers are more inclined to inquire about, buy from, and refer
to businesses that provide an outstanding internet experience, so it's
something you can't afford to overlook.
5. Overloading the Mind
The processing
capability of the human brain is limited. Content gets increasingly difficult
to grasp when the amount of information and options we are provided with
surpasses our ability to digest it efficiently. We take longer to ingest
information, we may overlook critical nuances, and we are more prone to grow
overwhelmed and quit the work to pursue other interests.
Websites that
overwhelm the user's mind with too much information, needless details, and too
many requests to action in a single glance risk desertion.
Using your website design to reduce cognitive
overload
Websites designed by WebDesign Dubai should constantly cater to users' limited processing capacity by optimizing
content delivery, minimizing visual clutter and decision making, adhering to
design principles, and offloading any duties that might aid in content
comprehension and decision making.
Improving these
characteristics will free up mental resources, allowing the user to focus on
the important decisions without getting overwhelmed.
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