How Can You Ensure Growth in Your Small Business With AI Web Tools?

Small businesses have always had problems with scalable growth. For instance, they couldn’t offer a good user experience or create valuable content. But things are changing for the better.

Statistics suggest that 99.9% of all American companies are small. Unfortunately, most of these startups will fail within the first year of operation. This is partly because of half-hearted marketing campaigns and the lack of automation. 

However, reports have proven that 34.7% of companies from 2013 are still operational in 2023. How do you think they did it? Well, it’s possible that they used innovative technology to ensure growth. 

Times are surely changing with the introduction of artificial intelligence (AI) tools. Businesses can now leverage AI web tools to optimize, personalize, and grow. These technologies use predictive analytics and generative AI to drive sales. 

Do you want to know more? Then, in this blog post, we’ll discuss the details of AI-based web tools for your small business growth.

Understanding AI-Based Web Tools

A report by Forbes Advisor proved that 46% of business owners believe AI can be used for customer relationship management. Similarly, 35% of respondents said that AI is best suited for content production. 

While all of them are correct about AI applications, web tools are on another level. The use of advanced algorithms ensures that AI-based web tools are accessible to everyone. At their core, these tools are programmed to simplify the following things for small businesses: 

• Content management and website creation

• Digital marketing and engagement

• Search optimization and a personalized user experience

• Task automation and sales opportunities

These can revolutionize automation, enhance the customer experience, and offer insights into business operations. For instance, analytical AI-based web tools can decode data to reveal patterns for you to make future decisions. Similarly, AI-based customer support offers 24/7 communication. 

3 Ways Small Businesses Can Maximize Growth With AI Web Tools

With AI-based web tools, small businesses can optimize resources to stay competitive. To know more about maximizing growth, go through these points: 

#1. Streamlined Website Creation

AI web tools can help you build engaging websites without the need for complex coding languages. Let’s take the example of an AI website builder: 

According to Hocoos, such technology can help small business owners generate and optimize professional websites. On average, it takes one to two months or more to build a business-ready website. However, AI tools can do it within a few minutes after the user answers eight simple questions. 

This technology can create unique web designs and generate informative content tailored to your small business. You also get to pick a layout and choose color schemes. Hence, you can build personalized web designs based on your preferences. The website you create with this tool will surely resonate with your target audience by enhancing your online identity. 

You can also have access to improved search engine rankings with these websites. Moreover, AI web builders have simple features and an easy-to-navigate interface. 

All these prove that small businesses no longer have to spend thousands of dollars on web developers. Instead, they can simply subscribe to website builders for just USD 150 per year. 

#2. Better Search Visibility

Every year, Google updates its algorithm. For instance, in 2023, they rolled out nine changes that affected many websites’ online visibility and rankings. 

Think of it this way: The search engine is the ‘seasons’ that keep changing. However, like the National Weather Service, we can use integrated AI web tools to understand these patterns. 

Take a look at the various ways this technology can help your website and content rank higher:

• It uses on-page optimization with effective keyword research and competitive analysis.

• The tools use personalized outreach techniques to boost response rates and build stronger connections.

• It helps build backlinks to ensure success for the marketing campaign and create higher domain rankings.

All these allow your website to have proper search engine optimization (SEO), leading to enhanced online visibility. 

#3. Increase in Productivity

Many small business owners might be shocked to hear this, but AI web tools can boost employee productivity. Aren’t you always looking for ways to save time? Well, AI web technology can help you do just that. 

For instance, your employees won’t have to spend time on minor website-related tasks that can be automated. AI web tools can become digital assistants for everyone to automate time-consuming manual tasks. Examples include uploading content, analyzing customer data, etc.

According to the Harvard Business Review, automation can drive efficiency and business growth by improving productivity. AI web tools can also combat burnout, improve work-life balance, and ensure collaboration.

AI can handle complexities arising from data analysis or content creation. As a result, you can redirect employees to other high-value tasks. This can also minimize errors and expedite workflows by reducing manual interventions. With AI-based web tools, small businesses can accomplish more in less time and efficiently achieve their goals. 

3 Strategies for AI-Driven Marketing Campaigns

Did you know that 88% of marketing professionals believe that organizations should increase AI usage to meet customer demands? To stay competitive, you’ll need AI-based marketing and innovative tactics that resonate with your employees and audience. 

Take a look at a few strategies to meet business objectives:

1. Predictive analytics: Use this AI technology to forecast audience preferences using data analysis. 

2. Generative AI: Use this to create data-driven topics that analyze trends and guide the audience through content. 

3. Natural Language Processing (NLP): Use this to offer personalized recommendations based on user experiences, behaviors, and preferences.

In summary, AI web tools can help your small business grow in any competitive industry. You’ll be leveraging AI to unlock new growth avenues by streamlining operations. All these can enhance the customer experience by authenticating content creation. 

With this technology, small businesses get to automate tasks and predict trends by analyzing heaps of data. As a result, you can optimize resources and make informed decisions to ensure scalability. AI can effectively become a strategic ally for you to navigate challenges and build a path toward long-term success.