If you’re running an online business, you’ll know that one of your key responsibilities is protecting your business from harm. This harm can come in a myriad of different forms.
You may need to protect your cash flow from the choppy and often destructive forces of the wider economy, which can sink entire industries seemingly overnight. Alternatively, you may need to protect yourself from cybersecurity threats, which threaten to damage your business from the inside out. Indeed, suffering a cyber security attack can be incredibly destructive to your business - either reputationally, financially, or personally.
You will likely also want to cover yourself from any legal proceedings that your customers, staff, or any other third parties may threaten you with. This is vital, as you don’t want to expose yourself or your business to a court case or financial repercussions.
To help you protect your online business from outside threats, here’s a quick guide:
Find the right insurance policy
One of the most underrated means of protecting your online business is through specialist corporate insurance - such as
product liability insurance. This is because your business is constantly vulnerable to court cases, legal action, and potential accidents that can occur.
These are largely out of your control, but if your product unintentionally hurts or damages someone or something, you could be liable.
Therefore, you can better protect yourself and your online business from harm by taking out a strong insurance policy.
Make sure you’re protected from cybersecurity hacks
Another very common threat for an online business is a cybersecurity attack.
Cybersecurity attacks are a serious concern for any business, as they can cause huge financial losses and damage both your and your company’s reputation.
One of the primary reasons your business should protect itself from cybersecurity threats is the potential financial impact of a successful attack.
A data breach can result in eye-watering penalties, legal fees, and lost revenue from customers who no longer trust the company to protect their information. Moreover, a cyberattack can disrupt a business's operations, resulting in lost productivity and further financial losses.
These attacks can include phishing scams, ransomware attacks, denial of service or even insider threats.
To safeguard your business from the dangers of a cyberattack, ensure you and your employees are fully trained in cybersecurity best practices and know how to set strong passwords. You should also set up protective firewalls and install antivirus software to prevent malware from running on corporate devices.
Insulate your cash flow from macroeconomic trends
Finally, you must ensure your business is as insulated as possible from wider economic trends.
Although it’s impossible to fully shelter yourself from the behavior of the economy, you can certainly safeguard yourself by providing a service so strong and
so useful that people will continue to pay for it even during difficult financial times.
For example, few people will stop using Amazon or Netflix because of an upcoming recession. Becoming irreplaceable is the best way to safeguard your business from external economic threats.
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