How to Reach Consumers in Competitive Industries A Guide

Whether you’re selling utilities or cosmetics, it’s often the most competitive industry in which you’ll find it harder to reach consumers. That’s because they’re constantly being bombarded with different advertisements, deals, offers, and coupons that shift their attention constantly between hundreds of different suppliers. In this article, we’ll look at three different competitive industries, examining what you can do to steal a march on your rivals so that it’s your business – not your competitor’s – that gets the attention of the consumers you’re targeting. 

In the utility industry, one of the key differentiators is the price you’re offering to consumers. Because these are key infrastructural services, there are price comparison websites across the internet that specialise in showing off the cheapest deals offered across different utilities sectors. That means you need to examine your price point, ensuring you’re offering a competitive rate. 

This lesson goes for other businesses, too, of course. Whether you’re selling on Amazon or you have your own retail website, you can be sure that savvy online shoppers are going to be comparing the value your business is offering with that of your direct competitors. So to reach more consumers, converting them into customers, you should always be wary of your prices – lowering them where necessary to keep up with market rates. 

The beauty industry is growing at an astonishing rate, with more and more companies creating products that they’re attempting to market to billions of people worldwide. This has made for an incredibly competitive industry – and one that it can be difficult to penetrate or grow within if you haven’t put the right marketing strategy in place. 

Straight away, it’s recommended that you engage with a cosmetics SEO services that will help to boost the visibility of your website on search engines like Google. You’re attempting to show up on the first page of search results when consumers Google your products – and that means optimising your marketing output and your website. Other than SEO strategies, smart marketing techniques, like engaging with Instagram influencers, will help you reach the young consumers who are so enchanted by beauty products. 

The new urban fashion in Europe and the US is undoubtedly sportswear. This ranges from yoga attire and cycling gear through to gym clothes and fashionable trainers. There are both large incumbent firms in this market, in new-starters, who are looking to gain as much traction in a fast-growing industry as possible. The ones that do this successfully are likely to have made a mark on popular culture. 

There you have it: three industries and three sets of tips about how you can reach more consumers in a competitive market.