How to Use TikTok Influencer Marketing to Reach New Audiences and Increase Sales

Adekunle Oludele
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Jun 22, 2023

TikTok allows the creators to reach influencers so that they can reach more audiences. This is one of the best ways to display businesses, brands, entertainment pages, etc. However, two things are imperative when we discuss influencer marketing to reach new audiences or increase sales.

First, try to find the influencer from your niche. Second, search for the influencer with a massive fanbase and followers on TikTok. These two points will help you get enormous reach, visibility, augmented leads, better revenues, etc.

You get to see changes in the engagement metrics and better health of TikTok after collaborating with those with a minimum of 20,000 to 25,000 followers.

Use of TikTok Influencer Marketing for New Audiences & Increased Sales

So, what is needed to create and run a TikTok influencer marketing campaign? Well, three elements are taken in a good TikTok influencer campaign. Those include good research, perfect planning, and out-of-the-box creativity.

To make the campaign, you have to follow the steps mentioned below.

Step #1: Determine the Goals of the TikTok Campaign

Before looking for influencers to give a shout-out to your business, brand, or entertainment TikTok profile, ask yourself questions that will help you understand what is needed by the end of the collaboration. Always list the goals, agendas, and milestones to remain clear about the whole purpose of TikTok influencers.

If you need more clarification, what questions should you answer before the lookout for the influencer? Worry not! We have some questions that will give you some ideas.

Budget: Fix a budget you can spare for campaigning and influencer marketing.
Duration: Always know the duration in which you want to complete the entire campaign.
Number of Influencers: Knowing and understanding the number of influencers you need to meet the milestone is essential.
Type of Influencer: This is crucial to determine what influencer you seek. Macro influencers have a massive reach to the audience, and they usually have millions of followers. But they charge hefty fees. On the other hand, micro-influencers are not very expensive and have followers and a fanbase of thousands.

Step #2: Find TikTok Influencers

It would be best to start looking for influencers now that you know the expectations and goals. See, according to some creators and inventors on TikTok who really care about the game, micro or macro influencers don't really matter. What really matters on TikTok is the video's lifetime. It means followers are not important as such. Instead, the video's sustainability and presence are the real talks of the town.

You should seek someone who works in your niche. However, finding the best and most relatable, accommodating, and professional influencer is challenging. Who is the right one for you? What are the best traits of the influencer; well, everything counts.

Below are some tried and tested ways to find influencers on TikTok.

- Way #1: Check the activities of your followers and the targeted audience (who they are following, etc.).
- Way #2: Asking your followers or community for the best influencer is charming.
- Way #3: Seek partnerships that already exist in your industry
- Way #4: Talk to those already aware of your brand or business.
- Way #5: Spend some time on TikTok and do the research.

Step #3: Reach Out for Collaborations

Now that you are aware of which influencer is suitable and how to look for one, it is time to reach out to them for collaborations. We assume you will be able to compile a list of selected influencer partners. If not, please choose a few and then shortlist them before you move on to the third step.

Put some extra time into writing initial messages. That will become the source of denial or acceptance. Following are some guidelines to consider before reaching out to the influencers.

Guideline Tip #1: Look for the correct information, where to contact, how to contact, and when to contact influencers will always keep you in their good books. Also, try to be more professional and don’t send a DM (direct message). Opt for an email.
Guideline Tip #2: Introductions are significant. Your request to partner with them will only be a good idea with them. So, avoid ambiguity, and explain who you are, what you want, and why you would like to work with them.
Guideline Tip #3: The email should also discuss ideas for your campaign and how you perceive them. This will help the influencer know whether they are the right person for your brand or business.
Guideline Tip #4: Also, in the email or afterward, ask for the media kit. What will be provided from their end will help you anticipate results beforehand. You can ask for the important numbers, demographics, and previous collaborations in the media kit.
Guideline Tip #5: Please ask for the budget they want to work. Don’t forget to propose a budget too. Always remain transparent and clear about the budget.

Tips on How to Get Reach and Better Sales with the Help of an Influencer

Following are some of the tips that will assist you in getting more sales, leads, business, revenues, etc. All you have to do is to practice them while finding the influencer.

Tip #1: Buy Third Party Engagement Metrics

You can rely on third-party engagement metrics that will provide instant gratification. For that, buy TikTok livestream views and make the impossible possible.

Tip#2: Build and Enjoy Credibility for Audience

As soon as you get an influencer on board, the experience of enjoying the credibility, authenticity, and loyalty of clientele will increase. For that, you can buy TikTok auto views as well.

Takeaways: Use TikTok Influencer Marketing to Increase Reach and Sales

Right after using influencer marketing to grow and maintain your brand or business, you will see more than one advantage. Your revenues will increase, engagement will multiply, and sales will skyrocket.

Writer Bio:

Qudsia Ehtram is a Veteran Content Creator at Digital Aimz and a seasoned creative head at QD Writing Services. She is a ghostwriter of 30 novels for US audience and holds 27 years of experience under her wings. Cherry on top, she is handling working for a number of brands as a Social Media Consultant.