Should Your Business Start a Blog in 2023? This is what you need to know

If you are considering upping your corporate marketing game in 2023, then you will have no shortage of avenues to pursue. For instance, you could start a social media account. This is arguably the most popular option for business marketing these days and presents a valuable opportunity to connect directly with an audience, build a loyal following and convert them into paying customers.

Indeed, you would then have to decide on a particular platform - the old but reliable mainstay Facebook or new kid on the block Tik Tok. This would depend on where your target audience is situated on the internet (with older people on Facebook and teenagers on TikTok, for example).

However, long-form content marketing is still arguably the most powerful form of marketing you can leverage for your business. Long-form marketing - such as creating a written blog on your website - is incredibly useful for your business and can provide arguably superior long-term results for your business.

Here is why:

One of the most compelling reasons why having a blog is so useful for your business is that it will help position your brand as a leader in your industry.

This is a benefit that is often overlooked when marketers and business owners are assessing the worthiness of blogs. They fixate on the organic traffic they can generate compared to social media, rather than considering how it can benefit a business’s reputation.

When you create engaging and informative blog content that can solve problems for your target market, you will instantly position yourself as an expert. This is invaluable because it usually takes years of hard work and service delivery to build this reputation - which you can now develop in a few months by writing online.

Of course, if you have no interest in creating your content in-house - just outsource it to a guest posting service. You can find guest posting agencies reviewed at makeuseof.com.

Of course, one of the most noteworthy reasons why you would want to start a blog for your business in 2023 is because of its organic traffic benefits.

Having a strong search engine optimization ranking is vital if you want potential customers to find your website online. One of the best ways of improving your ranking is to post useful, SEO–friendly content on a regular basis. Not only will this improve your domain authority, but it will attract new customers from afar thanks to keywords. 

Last but not least, having a website blog helps to build long-term trust with your customers, and establish you as a brand they can invest their money in without hesitation. This trust usually takes time to develop, but a great blog can fast track the process. When people repeatedly see your blog crop up on search engines, they start to associate your brand with your industry - essentially presuming you are an industry leader without really investigating it.

When it comes to choosing a service provider, you are far more likely to be their first port of call, compared to a business with a minimal blog presence.