The fallout from WhatsApp, Facebook, and Instagram collapse

On Monday, October 4, 2021, many users reported having trouble logging into Facebook, WhatsApp, and Instagram due to a global outage on these digital sites. 

Facebook and its apps, including Instagram and WhatsApp, were inactive for several hours on Monday, disrupting a critical communications network used by billions of people and showing how dependent the world is on companies under increasing scrutiny. 

However, the consequences are far-reaching and devastating. With SMS, live streaming, virtual reality, and many other digital services, Facebook has established itself as a major platform. Facebook is associated with the Internet in some countries, such as Myanmar and India. More than 3.5 billion people use Facebook, Instagram, Messenger, and WhatsApp to interact with friends and family, spread political messages, and grow their businesses through advertising and outreach. 

This time, Facebook said Monday night, the culprit was turned into the underlying internet infrastructure that coordinates traffic between its data centers. This disrupted communications and spread to other data centers, "interrupting our services," the company said. 

Facebook finally restored service after a team gained access to its server computers at a data center in Santa Clara, California, three people familiar with the matter said. So they can recover it. 

For many people, losing access to Facebook services is simply an inconvenience. However, for some small businesses in poor countries that do not have other reliable means of communicating with consumers, this may be a major concern. 

 Similarly, some organizations rely on WhatsApp to keep in touch with employees who continue to work remotely due to the outbreak. 

The impact on Facebook's earnings and share price is perhaps the company's most significant concern. Due to the outage, ads were not served for more than six hours across all its platforms. 

Downtime may have cost Mark Zuckerberg up to $6 billion (£4.4 billion) by some estimates, with Facebook shares plunging nearly 5%. 

Others predict the company will lose more than $60 million in revenue. 

Facebook has been making headlines recently for all the wrong reasons. Evidence from the whistleblower shows that Cambridge Analytica used personally identifiable information on up to 87 million Facebook users to influence voter sentiment. Even though Cambridge Analytica obtained the data illegally, Facebook was reprimanded for failing to protect the privacy of its users. If you are concerned about the security of your personal information on Facebook, here are some other social  networks to consider: 

 There are several social networks specifically for those interested in professional and/or hobby social networking. To name a few, Musical.ly caters to music lovers, Digg caters to news fans, and DeviantArt caters to artists and art enthusiasts. Other specialized networks target specific age groups. Snabbo, often known as the BabyBoomer-only Social Network, is pretty self-explanatory. Lego Life is a good choice for parents. It is an Instagram-style software for kids under the age of 13 which is meant to prepare them for the real social network as they get older. 

 TikTok, also known as Douyin in China, is a Chinese video-sharing social networking site owned by ByteDance. It features a variety of short-lived user footage, ranging from 15 seconds to three minutes, in genres such as dance, humor, and education. 

 At this point, YouTube is more of a search engine than a social networking platform and the second largest search engine in the world. Thanks to its SEO-friendly tags, descriptions, queues, and headers, YouTube is an excellent medium for businesses with solid plans. 

 Initially, WeChat started as a messaging app rather than a popular social networking platform but has grown over time. WeChat has evolved into a social network similar to Facebook. Expect WeChat to thrive as more and more Facebook users are dissatisfied with the service. 

After the trending social networking app implemented some content restrictions, Tumblr's active users have plummeted over the past few years. It's worth noting that today's Tumblr is more welcoming to a young audience and specialist fandom. 

Although many young viewers have turned to TikTok, Snapchat remains a major force factor in the world of the best social media apps. However, Snapchat's loss of appeal is indeed a selling point these days, as B2B companies flock to the site. Snapchat's Monthly Active Users (MAU) have increased  18% this year. 

This stands out as a more secure WhatsApp option. For brand sites, the messaging social media app is constantly improving its features, including feeds and the possibility of groups. You can also transfer large files and use features not available in other programs. 

Medium: This is an area where you can let go. Even if that`s not an actual motto, you get the idea. Medium attracts both companies and people who want to share their thoughts on leadership ideas, inner thoughts, and anything else they think the world should know. It`s also simple to optimize Medium content and drive traffic to your website. 

Most people identify Twitch with gaming broadcasts, but in reality, Twitch is a complete live streaming platform for content producers. If your material isn't suitable for Twitch, you should at least do some research there to find out more 

How can we rank the greatest social networking apps for 2021 if we don't include Zoom? No, it's not exclusively for business meetings. Even the most successful podcasters and content creators use Zoom instead of meeting in person.

It is always a bet to choose the best social media app. What your audience is interested in today may confuse you tomorrow. The idea is to create a flexible approach that allows you to rotate based on the position of your audience and the type of content that best fits the platform.