Top 6 tricks to increase your sales using a VoIP telephony system

Thus, it is important for businesses to switch from traditional phone systems to VoIP telephony systems. 

VoIP telephony system allows businesses to make and receive calls over IP networks. It consists of several call management and workflow management features that allow the sales team to do their work, focus more on building effective relationships with customers, and close deals with them. 

However, companies need to know certain tricks to increase sales using VoIP phone systems. 

In this guide, we will discuss the tricks that will help you boost your sales with the cloud-based VoIP phone system.

What are sales calls?

Sales calls refer to conducting a call with an aim to sell or promote a particular product or service. 

These phone calls are made by sales reps of companies who speak with targeted customers over the phone and encourage them to purchase the product by explaining its benefits and features. Generally, these calls include multiple stages such as product pitch, demonstration, objection handling, and negotiation. 

Sales calls are one of the important factors that can act as a stepping stone for your company's success. Hence, companies should purchase reliable phone systems for a sales team to enable agents to initiate sales calls without having any problems. 

What's the process of conducting sales calls?

Sales calls are an important factor in the sales process as they involve every key step to ensure effectiveness and success. These are the process of conducting sales calls:

Step 1: Introducing the call

The first step of a sales call is to start with a friendly greeting to build a harmonious relationship. 

Then, a brand sales representative can introduce themselves, the business they present, and the clear intention of calling. 

This step is important for making a sale as it enables the customer to understand who they will be speaking with and why they may need this product or service. But don’t be in a hurry to launch a product pitch. 

Step 2: Delivering the pitch

After the introduction, sales representatives can present their products or services with an understanding of customers' needs. 

Explain a general overview of the product or service such as benefits and features and keep the presentation focused on the customer’s needs. You have to present yourself, your company, and a product positively. 

Step 3: Asking questions

The aim of sales phone calls is to offer value and solutions for the customers while making them feel heard. Hence, you should always ask if prospects have any questions about your product or service once you are done explaining. You can start with open-ended qualifying questions. 

Step 4: Managing objections

There’s no doubt that every customer can have an objection to the statement of sales reps about products or services. 

Buyers can make objections in-between while you are presenting about the features and benefits of your product. However, sales reps have to handle the customer's objections with more patience and calm behavior. 

First, listen to the entire objection and respond politely about it but not in a defensive way. Successful objection-handling skills move the deal negotiation closer. 

Step 5: Ending with a call to action

The last step to include in a sales call is the call to action. At this point, customers should get all the information that they need. You have to use a few words that mainly focus on the action you want your prospect to take. 

Top 6 tricks to increase your Sales Using a VoIP Telephony System

VoIP telephony systems now play a vital role in improving productivity, increasing customer engagement, and ultimately boosting sales. However, you have to follow certain tricks to increase your sales using this phone system. 

To increase your sales by using a cloud telephony system, you can follow the tricks that are given below. 

1. Automate repetitive tasks for representatives

VoIP phone systems have become an essential tool in the world of sales communication. It has several features that automate several tasks of the agents and save more time for productive tasks. Businesses should take maximum benefit of these features to automate repetitive tasks for sales agents.  These features include:

1. Automate logging of call details and notes in the CRM

VoIP phone system has call logging and call notes features. Call logging automatically saves all the call-related details like missed calls, dialed calls, received calls, and call recording which eliminates the manual entry of such data. Also, with call notes features, agents can take note of important details during the call.

2. Sales Dialers – Auto Dialer and Predictive Dialer

VoIP telephony also offers a sales dialer feature. There are two types of sales dialers - Auto Dialer and Predictive Dialer. Auto dialer dials only one number at a time. On the other hand, a predictive dialer dials multiple numbers at once and connects agents only to answered calls.

Both auto dialer and predictive dialer eliminate the need for manual dialing of the customer's number, saving sales agents time. Another option to consider is a parallel dialer, which operates similarly to a predictive dialer by dialing multiple numbers simultaneously, enhancing efficiency and increasing the chances of connecting with prospects.

3. Click to call and text button in CRM

Previously, sales reps had to manually dial, take notes, and save call logs in CRM. But the “Click to Call” button in the VoIP phone system has helped a lot to connect with leads. They only have to go to the customer's record and tap one button to make a call. 

The same method is also applied to messaging. You just have to click on the text icon to send messages. 

4. Voicemail drop

Sales reps' phone calls aren’t always answered by the prospects. But customers can call back and you might not be available at the time. In such a situation, you can take advantage of the voicemail feature.

With the voicemail feature, when you’re unable to answer the phone but a customer calls back, you can send a pre-recorded creative voicemail greeting to provide them with the necessary information.

2. Obtain and cultivate leads effectively

The VoIP/cloud telephony system helps sales reps with pre-sales and prospecting in addition to completing deals. There is a high chance that your businesses will receive more sales-qualified leads with an active business phone number or via live chat.

1. Website Click to Call button

Customers often visit the brand website to learn about product pricing and its features. But if they want to find out more about the goods or services, they have to call the sales rep.

Therefore, businesses can simply add a “Call button,” on their website to speak with the salesperson. It will save time by eliminating the manual dialing the number of brands for customers. 

This will help you to maximize the number of customers and also prove your business is inclined toward customer service. 

2. Bulk SMS and SMS automation

Businesses have to send SMS to multiple recipients at once to stay connected with their customers. 

For that reason, the VoIP phone system provides Bulk SMS features that help them to send the same messages to multiple customers at once. On the other hand, SMS automation allows you to schedule messages, create workflows, and many more. 

Furthermore, with an SMS bot, companies can respond immediately to customer’s queries. 

3. Ensure no lead goes unnoticed

Technology has come so far that it eliminates the restrictions and limits of physical location to connect with people. Likewise, cloud phone system provides several functionalities that help businesses to effectively manage large volumes of phone calls without being left unattended. These include:

1. Platform independence- Web, Desktop, and Mobile App

The cloud telephony system allows sales reps to connect with customers at any time, as it offers web, Desktop, and mobile apps. 

Therefore, businesses should take maximum benefit of this wide platform compatibility and have cloud telephony apps installed on several devices. This allows agents to make and receive sales calls from any device; they no longer have to sit in front of their desktops waiting for the calls. This flexibility ensures that every sales call from customers is answered, which directly helps to increase business sales.

2. Interactive Voice Response

Interactive Voice Response is an automated phone system that uses pre-recorded messages to provide necessary information to customers through a voice response system. 

Further, it also connects the customer's call to the available agent of a specific department if required. This will help businesses to resolve the prospect's problem quickly without wasting time. 

3. Call forwarding

Call forwarding is an essential feature for transferring all the important calls. If sales reps are unable to answer the calls, they can forward the call to someone available.

4. Provide real-time training for representatives

Likewise, cloud telephony systems come with call monitoring and call analytics features through which businesses can learn more about their agent's performance, where they are lacking, customer satisfaction score, and overall business operations. 

1. Call monitoring- Call Listening, Call Whispering, Call Barging

Call monitoring allows supervisors or managers can listen to calls between agents and customers to review recordings and analyze the rep’s performance. 

Further, managers can also give verbal advice to sales reps during the call without the customer being able to hear it. By using the call barging feature, supervisors also can join in the existing where both customer and agent can hear you.

2. Call Analytics

Cloud telephony system helps you to collect, analyze, and report call data. The sales team can use insights derived from call analytics to optimize their campaigns and call handling.

5. Expand rapidly and seamlessly

Increasing the team is mandatory for growing business. However, hiring new sales reps includes multiple stages such as a new system, and new phone numbers for them. So, the cloud telephony system has removed the complexity of hiring new team members and team management by offering you a scalability and flexibility option. 

1. Get numbers in a click

Using only one number to conduct all sales processes in every office branch inside a nation isn’t feasible. It is a good idea to have separate phone numbers for different branches. Hence, get virtual phone numbers with an area code associated with the location where your company is located to create a familiar presence among local people.

2. Manage team

Managers or supervisors regularly have to keep an eye on their sales reps' performance. It’s not always possible to ask questions by going from person to person. A cloud phone system has made it easy to track their performance and manage the team efficiently. So, you should use this feature to monitor your agent's performance.

6. Improves sales representatives' efficiency and professionalism

VoIP telephony systems can be a useful tool for sales teams to boost their efficiency and professionalism in several ways.

This system eliminates manual dialing with one-click calling from the CRM interface, which will save reps valuable time. 

In addition, it automates call handling, reduces wait times, and enables call reminders, that allow sales reps to make more calls and connect with more customers. Sales reps can also track call activity, identify areas for improvement, and demonstrate accountability to management.

1. Incoming call forwarding

VoIP Telephony system’s call forwarding feature allows incoming calls to be redirected to another phone number or device as per the prospect’s choice. It helps you to ensure that important calls are never missed. 

Further, it will also divert calls to a dedicated greeting or voicemail during holidays or business closures. 

2. Incoming call profile badge

An incoming call profile badge is a visual indicator shown on your screen when receiving a call through the VoIP system. 

It provides additional information about the caller, that can help you to enhance your decision-making and improve call handling. 

3. Appointment Scheduler

VoIP telephony system helps you to schedule appointments in-call, removing manual processes and separate tools. Even more, it provides you the flexible booking by offering various appointment types, durations, and options to cater to diverse needs

Conclusion

In the modern sales world, businesses have to call a large number of customers to make a deal with them. 

It’s not always possible to handle a large number of prospects. So, the cloud telephone system is the best solution for your business to thrive in the long run. The system automation features such as logging off call details, call forwarding, saving notes, and many more help your sales rep to focus more on productive tasks. 

Furthermore, it helps to increase customer engagement and drives more sales and revenue growth. 

FAQS

1. What are the four types of sales calls?

These are the four types of sales calls:

1. Cold call: A cold call is made by a salesperson to introduce the business and products to a customer who has no prior relationship with the company. 

2. Warm call: It is a call made to those person who have shown their interest in the company’s products or services. This interest could due to be a referral, or interaction made at a business event. 

3. Sales appointment: A sales appointment is a scheduled call between the customers and the salesperson to find out about prospects' needs and how the product can solve their problems. 

4. Follow-up calls: A follow-up call is made after the initial call to better engage with customers and answer any questions they may have. 

2. What are the 3 sales techniques?

These are the main three sales techniques:

1. Product selling: Product selling is simply to sell the benefits and features of goods and services to the customers. 

2. Solution selling: In this sales technique, businesses have to find out about the customer's problem and explain how their product or service will exactly solve their problem. 

3. Insight selling: This is a selling technique where a salesperson has to help customers identify the problem and provide the best solution for them. 

3. How do you attract customers?

Businesses can attract customers by providing the best quality product and customer service. 

Apart from that, companies can start a referral program, and offer promo codes and deals. To reach your presence and attract customers, use social media to explain the features and benefits of your products.