Up-And-Coming Marketing Trends in 2023

The business world is ever-evolving, and if you don’t seize opportunities when they present themselves, your business will fall short of its goals. And while it’s pretty challenging to keep track of all the latest marketing trends, you will always be rewarded if you do so.

Social media, for instance, has become the go-to marketing tool for more than 93% of marketers. This number solidifies the importance of having a recognizable brand online and engaging with prospects proactively.

And while social media can be your main focus, it should not be the only one. If you want your business to succeed, you will need much more than just a social media strategy to get the wheels turning in the desired direction.

Luckily, nowadays, there are a plethora of tools and platforms available to help you improve your marketing efforts. Keeping up with the latest marketing trends, on the other hand, can be somewhat challenging. That is why, in the article below, we highlight the up-and-coming marketing trends you need to know about in 2023.

The first trend you need to keep an eye on in 2023 is SMS marketing. This should be the first thing marketers set out to perfect promotions for, as the boost in conversion rate SMS brings is substantial.

However, first, you need to gather the prospect’s contact details to set your campaign up for success. This can be easily done with the help of creatively deployed on-site pop-ups.

Once you collect prospects’ information, targeting and retargeting your leads won’t be a problem. For best results, you should focus on personalizing the sent-out messages, as potential buyers respond better to offers that put their wants and needs at the forefront.

SMS marketing works best by reminding prospects that their carts are full but that the purchase process is still ongoing. Remind them to revisit their abandoned carts and complete the purchase with a simple click that leads them to your checkout page. If you are feeling generous, offer them free shipping or even a discount to create a sense of urgency and get your products flying off the shelves.

Gone are the days when people turned to books and libraries to gather knowledge. Nowadays, everything comes in the form of short (5–15 second) videos presented by social media stars.

These stars, also called influencers, can drive enormous amounts of traffic your way with just a simple post on their social media channel. Their following is huge and highly engaged, so you can expect them to charge you massive fees. Of course, you might prefer to work with a micro-influencer; they have a smaller following but will dedicate a lot more time to crafting the perfect promotion for your brand.

A strategy that never fails to work is providing your influencer of choice with discount coupons that they can hand out to their followers while you sit back and watch as your conversion rate increases.

Since more than 60% of web searches are carried out on mobile phones, making your store’s official site mobile-friendly is a no-brainer. Users should be able to enjoy the content of your site on their mobile devices without being overwhelmed by enormous CTAs.

Going all out with intrusive interstitials will hurt your SEO efforts. Luckily, you can work around this problem by deploying pop-up messages and other promotions after the user has scrolled through at least 30% of your site or after navigating to your blog or sales page. On your homepage, only include company info and an attractive CTA that inspires visitors to discover more about your products and on-site content.

And lastly, your site should never take too long to load. Potential buyers will not hesitate to take their business elsewhere if you can’t deliver the perfect user experience.

Podcasts have gained serious traction in the past few years. Listeners can tune in and listen to entertaining and informative content while commuting to work or waiting in line for their favorite roasted bean.

Businesses that produce entertaining content can benefit the most from running a podcast and interacting with their customers on air. They can expect to receive valuable feedback directly from their customers and establish a better relationship with them.

If podcasting seems like a giant leap at the moment, you can try your chances with Instagram Live.

Marketers must keep track of all the latest trends in the industry if they want to find themselves one step ahead of the competition. Above, we discussed some of the trendiest and most effective marketing strategies you can implement in 2023 to see a drastic rise in traffic and conversions.