Your friend sends you a funny reel on Instagram, and after two hours of scrolling, you’re buying a new product you've never even heard of. You didn’t even plan to watch short videos. You had so many things to do, and time just flew by quickly. What happened? You got sucked into the rabbit hole of Tik Toks, Reels, or Shorts.
It’s no secret that short-form video
content has revolutionized how we view social media, making marketing much more challenging. Now, you’ve got a few seconds to capture the attention of your ideal buyer. If you don’t hook them in the first second, they’ll scroll down and keep consuming content that your brand didn’t make.
Video content is the best content
You might think that as a brand, you should focus on search engine optimization, unskippable YouTube ads, or even sponsoring a Facebook campaign. Based on the current research, none of those will work as well as attention-grabbing content from influencers. Times have changed drastically in the last couple of years.
Who knew that you would be taking cooking advice from a random person on the internet instead of seasoned professionals like Jamie Oliver or Gordon Ramsay?
Who knew you’d follow a workout plan from a random hot person instead of bodybuilders and certified professionals?
The internet has made it easy for everyone to
find a voice, create content, and share it with the rest of the world. No one
knows that better than millennials, who won’t buy a product unless they watch a
video about it. Recent statistics show that 76% of people between the ages of
18 and 34 have bought something after watching a video about it. With the help
of an online video
editor, you can create high-quality and amazing videos according to your
needs because it offers 7,000+ tailor-made marketing video templates and
customizes them with transitions, effects, filters, text boxes, and more.
It makes sense because video content is better at resonating than text, audio, or static images. It mimics real life and is way more engaging than reading through an article. Even search engines have adopted the trend and offer video snippets that would answer your queries best.
There has never been a better time to be a creator online, and Gen Z and Millennials are using it to the maximum.
The most popular types of videos
There are two types of people in the world: those who watch long-form videos and those who watch short-form videos. Sometimes, people who watch long videos can watch short ones, but the opposite rarely happens. YouTube is the biggest video platform, and you can find anything from 5-hour podcasts to 3-second clips that make you laugh.
In terms of marketing,
long-form works better at conversions, but reach is primarily gained with short clips. Combining the two and juggling between funny moments, informative content, and inspiring stories is the golden ratio that the best influencers have. Engagements are crucial in this digital world, and attention spans are shrinking.
To get the highest ROI for their effort, creators usually publish to multiple platforms, including Facebook, YouTube, TikTok, Instagram, or Twitter. Finally, when it comes to buying, people love to do it from their mobile phones, which is caused by influencer marketing or personal recommendations.
The risks
Apart from having a shortened attention span, creators and consumers need to pay attention to digital safety when doing business.
Many influencers have promoted scams to their audiences, especially during the
cryptocurrency bull market. It’s easy to get swept up in a charming persona in a few minutes. That’s why you need to check information from multiple sources before deciding to enter your credit card details.
Even though most people pay attention to website design when online shopping and clicking on links, only some notice SSL certificates and whether they have secure connections. Sometimes, entering your information can result in you getting hacked. Using a
VPN for Chrome ensures that your connection is encrypted, and hackers won’t be able to target you unless you give them the information they’re looking for.
When it comes to influencers, you should always be wary of what they could be plotting. A prime example is Logan Paul, who, after a redemption arc, made millions and then scammed his audience three times. Even when you think that an influencer has a lot of money, they might be looking for more money.
Adekunle Oludele
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1.1K Views
Jan 16, 2023
The Watchtower Dubai
by Adekunle Oludele
Comments (2)
Village Talkies
Jan 04, 2024
Great with detailed information. It is really very helpful for us. Village Talkies a top quality professional Corporate Video Production Company in Bangalore and also best explainer video company in Bangalore & 3d, 2d animation video makers in Bangalore , Chennai, India & Maryland, Baltimore, provides Corporate & Brand films, Promotional, Marketing videos & Training videos , Product demo videos , Product video explainers, 2d, 3d Animation, Motion graphics, Whiteboard Employee videos and more for all start-ups, industries and corporate companies. From scripting to corporate, explainer & 3d, 2d animation video production , our solutions are customized to your budget, timeline and to meet the company goals and objectives.
Village Talkies
Jan 04, 2024
Great with detailed information. It is really very helpful for us. Village Talkies a top quality professional Corporate Video Production Company in Bangalore and also best explainer video company in Bangalore & 3d, 2d animation video makers in Bangalore , Chennai, India & Maryland, Baltimore, provides Corporate & Brand films, Promotional, Marketing videos & Training videos , Product demo videos , Product video explainers, 2d, 3d Animation, Motion graphics, Whiteboard Employee videos and more for all start-ups, industries and corporate companies. From scripting to corporate, explainer & 3d, 2d animation video production , our solutions are customized to your budget, timeline and to meet the company goals and objectives.
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