What is Shadowban in TikTok: A Comprehensive Guide 2024?

On such a massive and popular platform, TikTok, if your content keeps losing traction and not getting enough reach that it used to, it may be happening because of TikTok Shadowban. If your marketing campaign works successfully because of this issue all your efforts will become zero. So let’s study the shadowban issue and how you can tackle this so your efforts don’t get wasted. Go through our guide and you’ll get an idea of how you can improve the visibility of your content.

What is Shadowban?

When your content on TikTok gets restricted or hidden from a wider audience without your knowledge this is what you call shadowban in TikTok. This can happen for various reasons and may result in reduced visibility and engagement for the affected user's videos. Not only does this issue cause problems for you but it becomes difficult for your followers or other people to find your content. In that way, you’ll not get enough likes, followers, and comments on your posts. Although TikTok doesn’t send a proper notification for shadow banning, also they keep a check on those accounts that violate community guidelines.

How to Know that Your Account is Shadowbanned?

Detecting a shadowban on your TikTok account can be challenging because TikTok does not officially notify users when they are shadowbanned. If you notice a significant and sudden drop in views, likes, comments, and follower growth on your TikTok videos, it could be an indication that your account's visibility has been restricted. Besides that check if your videos are appearing in hashtag searches. If your content is not showing up in relevant hashtags or trending topics, it might be a sign of a shadowban.

Reasons to Get Shadowbanned on TikTok

Getting shadowbanned on TikTok can happen for various reasons, typically related to violations of TikTok's community guidelines and terms of service. Here are some common reasons why users may get shadowbanned on TikTok:

Violating Community Guidelines

1. Posting content that includes hate speech, harassment, or bullying.

2. Sharing explicit or sexually suggestive content.

3. Promoting violence, self-harm, or dangerous activities.

Spammy Behavior

1. Engaging in spammy activities such as excessive liking, commenting, or following/unfollowing users.

2. Using bots or automated software to boost engagement or Increase TikTok follower counts.

Copyright Infringement

Uploading videos with copyrighted music or other content without proper authorization or attribution.

Misuse of Hashtags

1. Using unrelated or misleading hashtags to increase the visibility of a video.

2. Participating in hashtag challenges with inappropriate or unrelated content.

Multiple Reports and Flags

Receiving numerous user reports for violations of TikTok's guidelines can trigger a shadowban.

Keyword Sensitivity

Using certain keywords, phrases, or hashtags that TikTok deems sensitive or inappropriate can result in a shadowban.

Duplicate Content

Repeatedly posting identical or nearly identical content may be considered spammy and result in a shadowban.

Low-Quality or Reused Content

Sharing low-quality videos or content that has been previously removed for violations may lead to restrictions.

Engagement Pods and Fake Engagement

Joining engagement pods or purchasing fake likes, views, or followers can negatively affect your account's reputation and lead to a shadowban.

Age Restrictions

Posting content that is not suitable for minors when your account is set as "18+" can result in shadowbans.

Political or Controversial Content

Sharing highly polarizing or controversial content that may violate TikTok's guidelines on sensitive topics.

Mass Reporting and Targeted Harassment

1. If your account is targeted by a coordinated mass reporting campaign or experiences harassment, TikTok may temporarily limit your account's visibility.

2. Sometimes users buy TikTok cheap likes to increase their credibility, so if you have to take this step make sure to choose a reliable source.

Tips to Remove Shadowban from TikTok

1. Carefully examine your past content for potential violations of TikTok's community guidelines and terms of service.

2. Delete or edit any videos that may have triggered the shadowban.

3. Ensure that you are not using sensitive or inappropriate keywords, phrases, or hashtags in your videos or captions.

4. Stop any spammy actions, such as excessive liking, commenting, or following/unfollowing users.

5. Create and share original, engaging, and high-quality videos that align with TikTok's content standards.

6. Use only authorized music or content in your videos, or obtain proper licenses for copyrighted material.

7. Interact with the TikTok community genuinely and avoid any manipulative engagement tactics.

8. Be cautious with hashtags, ensuring they are relevant to your content and not misleading or spammy.

9. Sometimes, shadowbans are temporary, and your account may return to normal visibility after some time.

10. Reach out to TikTok's support team for assistance and clarification if you believe your shadowban is unjust or unclear.

11. Try posting a new, unique video with a non-controversial theme and monitor its performance to see if your visibility has improved.

12. Familiarize yourself with TikTok's community guidelines and terms of service to ensure ongoing compliance.

13. Focus on building a positive and authentic presence on TikTok to enhance your account's reputation.

14. Steer clear of highly controversial or sensitive subjects in your content to minimize the risk of potential violations.

15. Keep up-to-date with TikTok's policies, as they may evolve.

Final Words

It's important to note that TikTok's algorithms and policies may change over time, and their enforcement of these rules can vary. To avoid a shadowban, users should always adhere to TikTok's community guidelines and terms of service, create high-quality and original content, and engage with the platform authentically and responsibly. If you suspect a shadowban or are unsure why your content is not performing as expected, consider reaching out to TikTok's support for clarification and assistance.