What Is the Connection Between Crypto And the 2022 Qatar World Cup?

On November 20, 2022, the FIFA World Cup officially began, and all soccer fans around the world are excited for one of the biggest sporting events ever.

Despite being the 22nd World Cup, this one is undoubtedly the most thrilling because 1.5 million foreign spectators are anticipated. Nearly 20 times as much money was committed to the tournament's planning by Qatar, the host country, than by Russia just four and a half years prior.

The cryptocurrency sector, which is among the fastest-growing in the world, is expanding into several enormous markets, including sports, particularly soccer. As a result, the largest cryptocurrency exchanges, such as Bitget, Crypto.com, and OKEx, are utilizing the World Cup to advertise their services.

Among the initiatives are serving as one of the World Cup's primary sponsors, hosting the Web3 edition of the competition, and starting a number of marketing efforts.

Since 2018—when clubs from the Premier League, the top soccer league in the world, started collaborating with eToro—the cryptocurrency business has begun to gain significant traction in the soccer community.

The first-ever cryptocurrency soccer transfer payment was made in 2021 when Spanish forward David Barral was transferred from Real Madrid to DUX International de Madrid.

The strongest leagues in the world can now be seen with crypto-related projects. For instance, Binance is featured on the jerseys of Lazio, while Inter Milan occasionally advertises their fan token.

Since they proudly announced an exclusive multi-year relationship with Cristiano Ronaldo, one of the greatest soccer players in history, in June of this year, Binance is likely exerting the biggest pressure on the soccer market

.

Recently, Bitget and famed Argentine footballer and seven-time Ballon d'Or winner Lionel Messi announced their collaboration. The partnership between Bitget and Messi and the introduction of the integration of cryptocurrencies and sports signal long-term efforts to improve the two industries.

In honor of the World Cup, Bitget debuted a new brand film and marketing campaign called "Make It Count," which features Messi as well as a number of events on its platform and social media channels.

Lionel Andrés Messi, also known as Leo Messi, is one of the most popular and well-known sports stars in the world. He has won six Golden Shoes in Europe. For his fifth World Cup, which is being held in Qatar this year, Messi will serve as the Argentine national team's captain in November.

He recently surpassed his own annual goal record and tied Maradona's World Cup goal record in Argentina's World Cup match against Mexico.

Bitget, a renowned cryptocurrency exchange created in 2018, is currently ranked in the top 5 internationally for crypto derivative exchanges thanks to its innovative products and social trading services. More than 8 million clients are being served in more than 100 nations worldwide.

Through this partnership, Bitget will provide Messi fans with a unique opportunity to learn more about Web 3.0 thanks to a $20 million investment in marketing activities and campaigns throughout the World Cup.

Additionally, it is acknowledged that the partnership will free up both parties to focus on more important endeavors aside from football and cryptocurrency.

Over the past year, Bitget has collaborated with groups and businesses that stand at the top of their respective fields. Bitget is committed to supplying its ecosystem with a network of elite affiliates, including Juventus, the most illustrious football team in Italy; esports powerhouse Team Spirit; and PGL, a company that organizes high-end international esports competitions and events.

The partnership demonstrates the ongoing work to improve the connection between sports (primarily football) and the cryptocurrency market. Wider exposure will be given to the cryptocurrency industry and businesses thanks to this kind of partnership.'

It is obvious as to why cryptocurrency is currently the fastest-growing sponsorship sector in sports marketing.